Small to large businesses surely need to commence on a marketing campaign every once in a while to stay relevant in the market and grow sales. There are a lot of different tools that can be used for this purpose, ranging from cheap to expensive ones. If you are a starting business, then most likely you can only afford a not so expensive one. But of course, you expect it to be effective and actually bring your profits and benefits.
Then how about trying to promote with an easel stand? With this marketing tool, you can go to events and get closer to your potential customers and target audience. It is a cost-effective tool that is great and easy to get for everyone.
Let’s learn more about easel stand.
Easel Stand Definition
What exactly is an easel stand? You might have wondered about it at a point into your read. Well, a easel stand is technically a tool that supports easels and banners as they are put up in events. Mostly, easel stands are used for indoor venues but some can also be used outdoors when needed. A easel stand is very convenient and great because not only it displays your easel and banner better, but it can also create a stronger impression and help you stand out in the crowd.
Depending on your requirements and needs, the right type of easel stand for you may vary. Here are several types of most popular easel stands that you can consider.
1. Retractable Easel Stand
This type of easel stand is lightweight and easy to set up. You can carry it anywhere you want and you can set it up on your own in just a few simple steps.
There are several different types of easel stands that you can choose. To make sure that your marketing efforts go successfully, you have to at least understand each type of easel stands advantages and disadvantages so that you can choose the best type of easel stand according to the requirements and needs of your promotions with it.
Now, let’s go over the types of easel stands.
1. Scrolling Easel Stands
If you want a easel stand that can maximize your advertising space without using a big display, then the ideal choice of easel stand for you is the scrolling easel stand. A scrolling easel stand is unique and definitely intriguing, with the simple motor that makes it able to move the graphic in a rotational direction. With this type of easel stand, you can display more amount of text and images compared to the other types of easel stands. It is a compact and efficient type of easel stand, and it helps you get noticed easier even in the most crowded event.
2. Trade Show Easel Stand
Trade shows are usually cramped and crowded. That means you need a easel stand that is noticeable and sturdy. Due to the limitations of space in trade shows, the easel stand for this event can’t display a double-sided easel or banner. This type of easel stand is usually quite simple to set up and take down with easy mechanics that is convenient, free of hassle.
3. Retractable Easel Stand
This type of easel stand is one of the most popularly used types of easel stands for indoor marketing efforts. It is compact and lightweight that it is definitely easy to bring anywhere needed. With a retractable easel stand, you can enhance the visibility of your easel and banner and make the most of your marketing campaign and promotional efforts.